Good Travel Seal Assessment & Reporting
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The Good Travel Program is a program of Good Travel Guide that offers tools that assess, certify, and support the sustainability of businesses within the tourism sector. Businesses have a vital role in the local economy of destinations, which is why we want to support them in becoming more sustainable. Any kind of organisation within the tourism supply chain is welcome to join us, from hotels to restaurants, to tour guides, local DMOS, and so on.

The Good Travel Program is more than just a certification, it is a sustainability support programme for all tourism and travel related businesses and facilities, designed to be feasible and affordable for SMEs. It focuses on practical requirements that are easy for smaller businesses to manage.

Our tools 

The Good Travel Seal Standard consists of 57 general criteria in the areas of environmental management, social responsibility, and health & safety, as well as a variety of additional sector-specific criteria. All certified companies receive our seal, a certificate, and a scorecard. The basic Good Travel Seal Standard covers 67% of the GSTC-I Criteria. 

The Good Travel Program also offers companies the opportunity to take the next step in sustainability by becoming certified using the full GSTC Industry Criteria. The Good Travel Seal + adds 14 additional criteria that cover the remaining 33% of the GSTC Industry standard. This is a great and affordable opportunity for larger companies that already have sufficient sustainability experience and companies that have started with the GTS Standard and are ready to move on after achieving 3 Stars.

The Good Travel Scan is a tool to evaluate the sustainability of businesses in the tourism sector, especially for those who are just at the beginning of their journey towards sustainability. This tool shows businesses how they are performing in terms of sustainability and which areas they need to focus on for improvement. It is the perfect tool for companies that want to take the first step toward full Good Travel Seal certification. 


Companies that participate in the Good Travel Seal, Seal +, or Scan can also apply for the Virus-Aware Seal. The Virus-Aware Seal is a certification for companies in the tourism sector that are committed to effective policies and measures against the transmission of viruses. 


The Climate Action Standard is a support tool for businesses that want to improve their sustainability performance by focusing on the aspects that affect both the economic well-being of the business and climate change. The standard is built around four important aspects from the Good Travel Seal that are strongly related to climate change. 

Our joint efforts 

With a joint effort of the Blue Destination steering group, we started the Bonaire Blue Destination certification.  The main reason for this certification process is the desire to give businesses and organizations an active role in the implementation of Bonaire's vision as a Blue Destination.

Another original initiative, pioneer in Latin America, is the DEL Tourism certification for Sustainable Businesses and Enterprises. DEL Turismo is currently the only private initiative program in Brazil that supports local stakeholders in the five regions of the country in the management of tourist destinations aligned with Green Destinations criteria and values. Together with the Good Travel Program, the DEL Turismo Seal aims to strengthen and recognize the sustainability of the tourism supply chain in these destinations, making businesses and enterprises more innovative and responsible.

To find out more about the Good Travel Program please visit our website
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